Book Marketing Services

Book marketing is a many-faceted thing. The first thing to know is that marketing begins and ends with a high-quality product; your book. No matter how connected you are, these connections are only ever as good as the book you lead people to, so make sure that is taken care of before you start Tweeting. Then, it’s time for social media, websites, distribution, press-releases and events.

Marketing is effective when it leads people to an excellent looking, well-written book. Modern authors have many options available to support and accelerate the sales that will occur ‘automatically’ by having a great cover and some good reviews on the online retail outlets.

Potential readers often want to know a little about an author to reassure them that their potential investment of time will be worthwhile. To this end, open social media accounts, make them look good and allow readers this opportunity. From Facebook and Twitter, a website should be linked so people can go a little deeper into you and your titles and sign up to your mailing list. Your distribution setup is also crucial for visibility – making the right keyword choices for your Amazon account can enable you to tap into genre fans’ searching habits while pricing your book correctly and having a great product description are essentials.

While most self-publishers are responsible for their marketing, all have different specialisms and skills. We know many authors who are great at setting up meetings, selling face-to-face and getting their books into local retailers, but cannot easily engage with online promotion. Other authors are more than comfortable blogging and Facebooking but are not as good at representing themselves away from the screen.
Whichever camp you fall into, we can supply the tools and advice you need to complete your marketing repertoire. We deliberately don’t offer one size packages but will speak to you in person to find out what you require in your unique self-publishing situation. If you require assistance with distribution or setting up with social media platforms, then we can help. If you need an entire suite of marketing tools, we can do that. We’ll create a bespoke marketing package suited to what you need.

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